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The Future of Omni-Channel Retail: Predictions in the Age of Amazon
2019 FAPA President's Book Awards Winner - Business (Bronze)
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future. Learn:
- how the two essential aspects of shopping, discovery, and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- what retailers and retail real estate developers are doing to stay relevant.
- how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.