2021 FAPA President's Book Award: Gold: Business Does it seem like you've tried every tactic under the sun with little success? Have your recent advertising campaigns failed to meet your goals? Are you searching for an extraordinary approach to grow customers and sales? As a successful business owner for over forty years, Ginger Marks understands the challenges entrepreneurs face with designing effective publicity. And now she's compiled an easy-to-follow handbook chock-full of imaginative ways to get your name, products, and services out there any day of the year. Now in its thirteenth year and highly praised by experts, the Weird & Wacky Holiday Marketing Guide is your go-to reference to help make your selling endeavors exciting, individualized, and prosperous. Organized in a handy calendar by daily, weekly, and monthly events, Marks lists quirky and humorous festivals, and observations such as National JoyGerm Day, Blah, Blah, Blah Day, Dress in Blue Day ... and hundreds more. By tying your strategy to every conceivable celebration throughout all seasons, you'll utilize an endless source of entertaining ways to reach new patrons.